Every hour you wait,
a family chooses
someone else.

Our AI assistant uses natural language technology to hold a genuine conversation with the caller. It asks about their situation, answers basic questions about the community, and offers to book a tour. It does not pretend to be human. If a family member asks to speak with a person, the system immediately flags the lead for a human callback. Our goal is speed, not deception. Families get a warm, helpful response in minutes instead of waiting hours or days for someone to call back.

Many of our clients start while still using referral services. The difference is that WarmLead generates exclusive leads that go only to your community, not shared with three or four competitors. Over time, most operators reduce or eliminate referral agency spend because the cost per move in is significantly lower with direct lead generation. At $2,000 a month per facility, WarmLead costs less than a single A Place for Mom placement in most markets.

WarmLead is designed for independent residences of any size. The $2,000 per facility monthly retainer plus your ad spend (we recommend starting at $1,500 to $2,000 a month) puts your total investment around $3,500 to $4,000 a month per location. One additional move in per quarter more than pays for the entire year. For context, a single empty suite at the Ontario average rent costs over $3,500 a month in lost revenue.

Most operators see their first booked tour within the first two weeks of campaign launch. Move in timelines depend on your community and the families’ decision cycle (typically 45 to 90 days from first contact), but the lead flow and tour bookings start early. We report on results monthly so you always know exactly where things stand.

Your monthly retainer covers everything WarmLead does: strategy, ad creation, AI calling, CRM, follow up, reporting. The ad spend is the budget you set aside for Google and Meta to actually run your ads. You pay Google and Meta directly for clicks. We recommend starting at $1,500 to $3,000 a month in ad spend depending on your market. You control the budget and can adjust it at any time.

Yes. There are no long term contracts. After your first month (which includes setup and launch), you are on month to month billing. If WarmLead is not delivering value, you can cancel with 30 days notice. We keep your business by earning results, not by locking you in.

Two things. First, no marketing agency in Canada offers AI voice calling that contacts every lead in under five minutes. They run ads and hand you a list of names. We run ads and work those leads until they are sitting in your dining room for a tour. Second, WarmLead was built by someone with 25 years in senior care, not by marketers who learned about retirement homes from a sales deck. We understand the care environment because we come from it.

All lead data in your CRM belongs to you. If you cancel, we export everything and hand it over. Your leads, your data, your contacts. We do not hold your information hostage.